Marketing Operations Manager

Department: Sales
Location: 710 North Drive - Melbourne, FL 32934

Avidyne Corporation is leading the general aviation industry in the design and manufacture of innovative and easy-to-use avionics systems. Avidyne products are widely recognized as best-in-class for their ease of use, and their “Flying Made Simple” system design is intended to make general aviation safer, more accessible, and more enjoyable for pilots and their passengers. Avidyne has facilities in Melbourne, FL, Concord, MA, and Westerville, OH.

Avidyne has a robust benefit package for eligible employees to include assistance with costs to obtain your private pilots, IFR, multi and commercial ratings.

Summary:

Reporting to the Sr. Director of Global Marketing, the Marketing Operations Manager will be responsible for the creation of scalable programs, processes and best practices in lead generation and database, CRM and marketing automation management. You will also conduct prospect, lead and customer-based data analyses that will be used to inform strategic decisions by cross-organizational stakeholders. The ideal candidate is enthusiastic about data and a relentless improver of processes who can successfully work across functions to identify opportunities and implement new technologies that drive efficiencies in lead generation and analysis.

Responsibilities:

  • Manage technical aspects of key marketing systems used to generate, distribute, and report on leads.
  • Manage all digital tools include CRM, marketing automation, campaign reporting tools, and ownership of avidyne.com.
  • Ownership of the technical aspects of Avidyne.com
  • Establish and maintain scalable processes that ensure best practices in marketing campaign and lead management
  • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact
  • Analyze marketing and sales data to make recommendations on areas of opportunity and optimization
  • Monitor and maintain data quality within the marketing database
  • Identify, evaluate and recommend new technologies, tools, and add-on applications to improve and optimize marketing team performance and priorities
  • Support development of scalable, multi-channel lead generation programs, corresponding measurement, and multi-year strategy for continued growth
  • Establish business metrics and indicators for success

Position Requirements:

  • Minimum 5-7 years’ experience working in marketing operations or analyst capacity
  • Ability to simultaneously manage multiple projects in a fast-paced, open concept, technologically based organization
  • Bachelor’s degree in Marketing or related field
  • Strong analytical skills and experience with reporting and data analysis
  • Proficiency in CRM and marketing automation systems such as Infusionsoft, Salesforce and Pardot, and integrating those systems with other technologies
  • Ability to manage multiple projects simultaneously
  • Technically capable, excellent communicator, and a desire to improve processes
  • Expert level skills in PowerPoint and Excel.


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Equal Opportunity/Affirmative Action Employer

Avidyne provides equal employment opportunity for all applicants and employees. We do not unlawfully discriminate on the basis of race, color, religion, ancestry, genetic information, national origin, gender, age, marital status, sexual orientation, veteran status, family care status, pregnancy, childbirth or related medical conditions, physical or mental disability, medical condition, or with respect to any other protected class.